AGRANA in Belgium

About us

Our site in Belgium is Dirafrost Frozen Fruit Industry. Our vision is to be a preferred partner for frozen fruit solutions, through our passion for quality, supply chain excellence & customer proximity. 


People at Dirafrost work hard to grow from an authentic fruit manufacturer and supplier to a full-fledged partner with fruit experts.

Our fruit experts help food companies with their ingredient challenges: from safe growing and sourcing, over cost-optimisation in the supply chain, to create great fruit tastes for consumers. We realize our ambition thanks to:

  • a vast sourcing area of 96.580 hectares in total, combining own and contracted fields
  • 28.000 tons of quality frozen fruit per year
  • quality checks on 175 parameters
  • optimising storage & delivery
  • training our staff to help you


Lummen is situated in the Belgium Province of Limburg, which has always been known to be the heart of Belgium regarding the fruit-growing business. The Netherlands, Germany, Luxemburg and France are just around the corner, which puts our company in a strategic well-placed position for the export throughout Europe. Also other important infrastructures like ports, airports, and train-terminals are very close. The port of Antwerp has regular sailings to any destination in the world. Together with our factories situated in Morocco, Poland and Serbia, we can supply any of our products to any given customer all over the world.



Dirafrost was founded in Herk-de-Stad (Belgium) in the heart of the fruit growing region in Belgium. It was a family company, specialized in distributing frozen fruit and frozen food products for bakery and food service. In the same year, strawberry processing plant in Morocco was bought.


Subsidiary Serbia was founded:  Yube


new factory in Morocco was built: Diramar


Dirafrost became a member of the Austrian Agrana Group and develops more sales to the food processing industry


Dirafrost became a sales & supply chain organization. The headquarters moved to Lummen in Belgium. The production in Belgium stopped and is outsourced to Dirafrost Morocco, Yube Serbia, Agrana Poland & Belgian copacking partners.

Today, our most important market is Western and Southern-Europe. As far as export is concerned, we are growing in the Asian region, especially with our fruit puree: we have distributors in China, Malaysia, Singapore, Dubai and Lebanon.